Divine · Pure · Blissful · Since 1996

Madhukunj

Agarbatti Ho Toh Madhukunj

The Collections

Explore the Series.

Thirteen families of fragrance, each for a different devotion.

The Feeling

A thread of smoke, and the morning turns sacred.

Before the day begins there is a small, deliberate quiet — a flame, a curl of fragrance, a moment that belongs to you. For three decades Madhukunj has shaped that moment in homes across Eastern India.

Find your fragrance →
A serene morning puja setting with incense burning in warm light

Since 1996 · Odisha

Rooted in the soil of Kalinga.

Founded by Shri Rambilash Agarwal in a village of Khurda, Odisha, Shri Balaji Incense Industries grew on one belief — that devotion deserves the finest fragrance, at a price every home can keep.

Today Madhukunj is one of Eastern India's most trusted incense houses, carried by a dealer network that stretches far beyond the land of temples where it began.

Recognized by India.

More than 40 Products
More than 500 Dealers
More than 1,00,000 Happy Customers
More than 18 Awards
Ramawatar Agrawala receiving the Times Business Award from Anil Kapoor
Madhukunj honoured at the Aaj Tak Agenda 100 with Shri Nitin Gadkari